Call it the Prince Harry effect. The Duke and Duchess of Sussex have been setting hair trends left and right as of late — take Meghan Markle with her Audrey Hepburn–esque eyebrows and Prince Harry with, yes, his ginger beard.
The latter is said to be playing a key role in the U.K. men’s-grooming industry. According to market research firm IRI, there’s been a jaw-dropping 226 percent spike in beard-care product sales within the last three years. Reportedly, the industry is now worth almost ￡5 million — that’s $6.6 million.
At the power couple’s royal wedding last month at Windsor Castle, Prince Harry rocked a beard with a uniform. Chloe Humphrey-Page, head of health and beauty retail insight solutions at IRI, noted that this move only added to the popularity of the beard trend. As a captain in the British Royal Army, the norm would have been to go free of facial hair as per tradition, but the bridegroom made headlines by taking the unconventional route.
Recently, a slew of side-by-side pics flooded the Internet comparing Prince Harry and his father, Prince Charles, who also wore a beard in the 1970s. Both kept it classy with trimmed, polished versions — they are royals, after all.
While the sales of beard-care products such as oils soared, there’s been a decrease in sales of disposable razors. IRI says the decline is due to the recent offerings of new combo packs that include one razor with blade refills. Anything to save another shopping trip, right?
Below, we’ve rounded up our favorite beard-care products inspired by Prince Harry’s signature look:
Acqua di Parma Collezione Barbiere Beard Serum
$61 (Shop Now)
The Art of Shaving Beard Wash and Beard Conditioner Set
$36 (Shop Now)
Olivina Men Organic Prep and Beard Oil
$20 (Shop Now)
Shiseido Men Cleansing Foam
$23 (Shop Now)
Le Labo Beard Oil
$60 (Shop Now)
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