With a demand for organic cosmetics hitting a zenith in the U.S., Inika Organic, an Australian-based brand, is finding a groundswell of support for its 100 percent vegan, certified organic and cruelty-free line.
“We were born out of a need to detox,” said Regis Haberkorn, president of sales and marketing for Inika Organic USA. “Conscious consumers were already removing harmful chemicals from their homes and diet, replacing them with wholesome, pure and natural alternatives. When it came to makeup, there wasn’t a healthy option.” Founded in Australia in 2006, Inika Organic is recognized as a pioneer in the natural cosmetic space, with expertise in the formulation of premium cosmetics.
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