Tag: ad

Bodyform's new Womb Stories advert breaks every period ad taboo

Most ads for menstrual products feature someone wearing white trousers while riding a horse or playing tennis. Then some blue liquid drops onto a pad to show absorbency and that’s that. Bodyform recently shifted that paradigm with an advert called Viva la Vulva, which celebrated the differences in our genitals in all their glory. And

UK regulator says ad for birth control app were misleading

Britain’s advertising regulator says a birth control app’s Facebook advertisement contained misleading claims that breached the country’s advertising code. The Advertising Standards Authority ruled Wednesday that the ad by Swedish startup Natural Cycles shouldn’t appear again because there wasn’t evidence to back up the app’s claims. The decision came after the agency received complaints about