Regardless of how many steps your skin-care routine consists of or which products you use, for many Koreans, it's the way in which those products are applied that matters most. For instance, some slap on their toner, while others only use certain fingers to rub on their serums, but most of all, people can be
Drawing on winged liner every day or having a standing appointment with your colorist to dye your hair the same shade of blonde every six weeks is incredibly normal, right? For K-pop stars, having a consistent, signature look is a rarity. They undergo beauty transformations every couple months. Take Sammy from The Rose, for example.
Reddit has been known to come up with some genius beauty hacks — making long-wear lipstick more comfortable, sharpening dull tweezers — the latest of which is a thrifty treatment for ingrown hairs down there. In the Skincare Addiction subreddit, source of beauty tips both questionable and profound, one Redditor posted a query about Cosrx
Liah Yoo, Korean YouTuber and founder of Krave Beauty, is making major waves in the skin-care world with her latest launch: a now sold-out sunscreen aptly named Beet The Sun. The beauty blogger-turned-entrepreneur is known for creating hit products, like the brand's millennial-friendly Matcha Hemp Hydrating Cleanser, which is also currently sold out — though
Raise your hand if you're ready for Chung Ha to have a goth concept. The 22-year-old Korean pop singer has covered the bases for cute and colorful looks since debuting with disbanded girl group I.O.I in 2016. Now that she's been a soloist for a good year and a half, imagine her swiping on black
Now that everyone and their grandmother is obsessed with sheet masks, another K-beauty innovation is popping up everywhere: acne patches. Instead of popping and picking your blemishes, slap a pimple patch on top of it. Unlike spot treatments, the sticker won't leave your skin dry and flaky. Most are small, circular hydrocolloid bandages, meaning they