As if any of us needed any more of an incentive to throw our money away on boxes and boxes of Girl Scout cookies, a 5th grade marketing genius just reinvented her Samoa packaging in the BEST way possible. The Colorado-based “Cookie CEO” Charlotte Holmberg—who earned the title after selling more than 2,000 boxes in 2018—is majorly upping her game in the new year. Turning her Samoas into Momoas, the elementary schooler redesigned her packaging to include a very shirtless Jason Momoa and unsurprisingly, they’re flying off the figurative shelves.
Holmberg happened to have a marketing professional already on her sales team—her mom—and after spotting a few Momoa Samoa memes, she thought up the rebranding. The pair printed a shot of the Aquaman star on the classic purple packaging, and suddenly, everyone was eager for a box. It’s definitely about more than the cookie craving. “The moms are getting really excited, and they’re saying that they need them!” Charlotte told Denver’s 9News. “The girls will wanna buy some because he’s on the front. And the boys will also wanna buy some because he’s like, he might be like their favorite character.”
Top Cookie CEO Charlotte of #HighlandsRanch made her own version of the Jason Momoa Samoas for the start of council booth sales this weekend. #GirlScoutCookies #GSColo @girlscouts @SamoasCookies #gscolorado #girlscout #girlscoutsrock #girlscout #girlscoutsofcolorado #girlscoutscolorado #girlscoutsco @prideofgypsies
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The Girl Scouts of Colorado reposted a shot of Charlotte alongside her Momoas and two local news anchors. “Thank you Kim Christiansen and Kristen Aguirre of 9NEWS (KUSA) for supporting Girl Scout Charlotte and purchasing a package of Jason Momoa Samoas!” the account posted.
This isn’t the first time a Girl Scout has gotten creative this sales season. In February, Kiki Paschall remixed Cardi B’s “Money,” a move that both garnered the attention of the rap queen herself and sold out her stock.