S.W. Basics Expands Lineup, Gains Whole Foods

Flower water hydrosols are gaining traction in the natural skin-care market. But, according to Adina Grigore, founder of S.W. Basics, most of the products being marketed as hydrosols are waters that are merely scented with additives.

A core principle of S.W. Basics, which Grigore launched in 2011, is to make products with five ingredients or less.

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