Tag: Followers

These Influencers Promoted Literal Poison to Their Followers

The rise of the influencer over the last decade has produced a new breed of celebrity: one with a direct line of communication to a vast, passionately loyal audience. It was only a matter of time before brands started tapping up these new tastemakers to make some money, and influencer marketing has swiftly become another

Juul Drawing Lots of Teen Followers on Twitter

FRIDAY, Oct. 19, 2018 — Though the maker of Juul e-cigarettes has claimed its product is aimed at adult smokers trying to quit, almost a quarter of the company’s Twitter followers are under 18, a new study finds. And many of these young fans are retweeting the company’s messages, investigators added. The findings are cause