Tag: Influencers

These Influencers Promoted Literal Poison to Their Followers

The rise of the influencer over the last decade has produced a new breed of celebrity: one with a direct line of communication to a vast, passionately loyal audience. It was only a matter of time before brands started tapping up these new tastemakers to make some money, and influencer marketing has swiftly become another

FDA: ‘Influencers’ promoted vaping without suitable warnings

U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites. The Food and Drug Administration sent warning letters Friday to four companies that used paid social media influencers to pitch nicotine solutions to their online followers, including flavors like Watermelon