Tag: L'Oreal

EXCLUSIVE: Lancôme Poised to Release Idôle Scent

PARIS — Lancôme’s new scent Idôle has a fairly grand ambition: It's meant to distill the ethos of women today. Executives at the L’Oréal-owned brand noted societal shifts among company employees and consumers, which inspired the project. Françoise Lehmann, general manager of Lancôme International, referred to a new generation that’s “in the midst of reshuffling

Amazon Implements L’Oréal’s ModiFace Virtual Makeup Try-ons

PARIS — ModiFace is providing its artificial intelligence-powered technology for Amazon’s first virtual cosmetics try-ons. L’Oréal, which acquired the provider of augmented reality and artificial intelligence for the beauty industry in 2018, said Tuesday that Amazon customers in the U.S. and Japan can now use the front-facing camera on their mobile phones to digitally try