Briogeo's Shampoo and Conditioner Launched a Week Ago and They're ALREADY Sephora Best-Sellers

Bestseller status: something so many brands aim to achieve for their products in the weeks, months, and years after a launch. While many have acquired fan-favorite status over time (like the classic Maybelline Great Lash Mascara), few have done it just days after their big reveal. So, you can understand our excitement then when we found out that today, just a week post-launch, Briogeo’s new Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo and Kale + Apple Replenishing Superfood Conditioner have snagged the number one shampoo and conditioner spot on Sephora.com. Pretty crazy, right? We thought so, but then we peeped the packaging and ingredient list and, quite honestly, it’s no wonder.

Like all of Briogeo’s products, the duo has quality ingredients (not to mention results) while boasting a six-free formula. Created without harsh sulfates, silicones, phthalates, parabens, DEA, or artificial dyes, these gluten-free, cruelty-free hair-care products are something you can feel good about adding to your regular routine. It’s fitting then, that they come housed in bottles that look more like they’re meant to be stocked in the fridge than in the shower. Meta? Maybe. Do we love it? Absolutely.

Designed for anyone with dull, dry hair, these vitamin-rich products give your strands the kind of nourishment that a green juice gives your bod. Where kale gifts hair with omega fatty acids and apple hits your hair with procyanidin (an ingredient essential in the look and feel of healthy hair), matcha and vitamin C pack a powerful antioxidant punch, and spinach lends potent levels of potassium, calcium, iron, and magnesium to support a healthy scalp. In other words, you can just think of this duo as the ultimate beauty supplement for your healthy lifestyle goals.

You can buy the new Briogeo Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo and Kale + Apple Replenishing Superfood Conditioner for $28 each at sephora.com. But, you better hurry, because just like Juice Generation’s shots sell out, we wouldn’t be surprised if these hair-care products followed suit.

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