Tag: conundrum

Governments are always telling us to eat less and exercise more to be healthier, but this presents an obvious problem. Being active is liable to make you hungrier, so there’s a risk you end up eating extra to compensate, and putting on more weight than if you’d never got off the sofa in the first

The brain updates its preferences in real-time in order to choose between two equally attractive options, reveals a human neuroimaging and eye-tracking study published in JNeurosci. The research shows how we avoid becoming paralyzed by indecision like the starving donkey in a famous thought experiment. In the 14th century the French philosopher Jean Buridan described