Experts from the Basque research centre BCBL have shown for the first time that the way in which the activity of two brains is connected depends on whether the dialogue takes place in the native language or in a foreign language. As two people speak, their brains begin to work simultaneously, synchronizing and establishing a
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington. In a series of three studies, Aparna Sundar, a professor of marketing in the UO’s Lundquist College of Business, and Edita Cao, a doctoral student in UW’s
Young footballers would become better players if coaches spent more time training them to scan the field and less on focusing on the ball. New research by sports experts at the universities of Chichester, Portsmouth, and Limerick suggests reading the game should be taught to players from a young age, in tandem with ball skills,
Dyslexic children learning both a language that is pronounced as written, like Spanish, and a second language in which the same letter can have several sounds, such as English, are less affected by this alteration when reading or writing in the latter language. The authors a new study say that this is less a cure
In sociological studies of people’s economic stratification and intergenerational mobility, researchers have long presumed a person’s occupation most accurately would reflect his or her lifetime earnings. “Even though there is a strong assumption, it was really difficult to test whether that was actually true or not,” said ChangHwan Kim, a KU professor of sociology. In
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