Tag: Followers

The rise of the influencer over the last decade has produced a new breed of celebrity: one with a direct line of communication to a vast, passionately loyal audience. It was only a matter of time before brands started tapping up these new tastemakers to make some money, and influencer marketing has swiftly become another

FRIDAY, Oct. 19, 2018 — Though the maker of Juul e-cigarettes has claimed its product is aimed at adult smokers trying to quit, almost a quarter of the company’s Twitter followers are under 18, a new study finds. And many of these young fans are retweeting the company’s messages, investigators added. The findings are cause

Sophie Gray’s Instagram feed is a haven of body positivity and self acceptance, but it wasn’t always this way – the former personal trainer gained a ha-uge number of devoted fans posting #fitspo snaps and ripped ab selfies. And it was this evolution that saw her followers drop from 430,000 to 367,000. “This is not