Tag: perceive

It’s easy to miss something you’re not looking for. In a famous example, people were asked to closely observe two groups of people—one group clad in black, the other in white—pass a ball among themselves. Viewers were asked to count the number of times the ball passed from black to white. Remarkably, most observers did

Phantom odor perception (POP) describes the experience of smelling something — perhaps burning hair or an ashtray — that is not there. This experience is well documented, but very little specific research has been carried out. Scientists of the Epidemiology and Biostatistics Program at the National Institute on Deafness and Other Communication Disorders (NIDCD) recently