The COVID-19 pandemic has diminished people’s ability to make in-person, human connections, and such relationships are especially important in health care. However, healthcare organizations can improve connections with their patients, according to a review article from University of Hawaiʻi at Mānoa public health researchers published in Quality Management in Health Care. Researchers including AJ Patil,
The rise of the influencer over the last decade has produced a new breed of celebrity: one with a direct line of communication to a vast, passionately loyal audience. It was only a matter of time before brands started tapping up these new tastemakers to make some money, and influencer marketing has swiftly become another
U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites. The Food and Drug Administration sent warning letters Friday to four companies that used paid social media influencers to pitch nicotine solutions to their online followers, including flavors like Watermelon
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