Oprah Winfrey's Latest Investment Fits Seamlessly Into Her Personal Brand

Oprah Winfrey is putting her money where her mouth is — quite literally.

The media mogul recently invested in award-winning restaurant brand and health-driven chain, True Food Kitchen. By doing so, she has joined the brand’s board of directors to collaborate and consult with its leadership team and help support the brand’s national expansion. 

Why True Food Kitchen, though? Let’s get the answer straight from Winfrey herself. "I love bringing people together over a good meal," Winfrey said in a press release. "When I first dined at True Food Kitchen, I was so impressed with the team’s passion for healthy eating and, of course, the delicious food, that I knew I wanted to be part of the company’s future." 

Health expert Bob Greene introduced Winfrey to True Food Kitchen, which boasts a health-driven menu of fresh, seasonal dishes guided by the principles of founder Dr. Andrew Weil’s anti-inflammatory food pyramid according to the release. The brand is also committed to helping patrons “eat better, feel better and celebrate a passion for better living.” 

"When Ms. Winfrey and I first sat down to discuss her potential investment, I was impressed by her genuine passion for the intention behind True Food," said Christine Barone, chief executive officer of True Food Kitchen. "My hope is that her passion and investment will continue to develop our growing brand to allow even more guests to experience a better way of eating."

Founded in 2008, True Food Kitchen has 23 restaurants in 10 states, with its the flagship restaurant located in Phoenix, Arizona. Within in the next three years, True Food Kitchen has plans to double its store count, focusing on expanding to New York, New Jersey and North Carolina and adding more restaurants in Florida, Maryland and Tennessee.

For more information about True Food Kitchen, Eater put together a fantastic profile about the brand. You can also visit True Food’s website.

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