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Imagine going on a fertility journey, having a baby, and launching your own brand in the midst of a pandemic. Sounds stressful, right? Well, that's exactly what beauty YouTuber and social media sensation Desi Perkins did.
In late 2020, Perkins and her husband decided to take a long and emotional fertility journey, all while planning to drop her brand, Dezi, as the entire world was going through a pandemic. "It was a lot," she tells Allure. "I literally had just given birth to my son, Ocean, and 10 minutes later, my husband Steven looked at me while he was on Zoom with the team and asks, 'Are you ready to launch?' It all happened so fast, but it was so magical."
Perkins launched her brand with sunglasses in a bunch of different styles and hues, but she had more planned. And as a Desi stan, I'd be lying if I said I wasn't really anticipating skin care from the influencer. And my instincts were right because Dezi Skin is finally here, and it's all starting with her first launch: Claro Que C Vitamin C Glow Serum.
"To be honest, I always had the plan to launch skin care, but because of my collaborations with sunglass brands in the past, I really knew what I was doing with eyewear," she says. "The skin care has been in the making; it just took two years to come to life."
Perkins decided to kick off her new brand with a vitamin C serum because dark spots are something she's been dealing with for a while. "Let's be real — we're all guilty of popping pimples," she says. "And when I decide to pick at one, I'll have a dark spot for days, so I really wanted to create a formula that will help that hyperpigmentation."
Dezi Skin Claro Que C Vitamin C Glow Serum
The formula obviously features vitamin C to brighten and balance out unevenness in the skin, but it's not just any vitamin C. Tetrahexyldecyl ascorbate and ethyl ascorbic acid, according to cosmetic chemist Ron Robinson, are more potent forms of vitamin C that will encourage extra brightness and help smooth fine lines and wrinkles.
One of the most intriguing combinations in the ingredient list is the Dezi Youth Juice, a cocktail of Mexican plum fruit, dragon fruit, açaí berry, tamarind, mango, guava, and avocado extracts. According to Perkins, this blend is inspired by her own lifestyle, which includes growing her own fruits and vegetables.
"After growing up in Mexico during the summers and eating and seeing all the fruit there — and then Steven and I starting our own garden at home — we made a list of fruits that contain a lot of antioxidants that will transform skin," she says.
I got to try the Claro Que C serum before it launched, and as someone who is notorious for popping my own zits (don't tell my dermatologist), I was excited to see what this can do for me. I used it at night as the last step in my routine, and based on my first impression, this stuff is good.
When I first applied the serum, I noticed its lightweight texture and that it has zero smell, which was surprising to me considering all the fruits in the formula. At first, the product is white, but once rubbed into my skin, it transforms into a clear, almost gel-like texture that imparts a glowy complexion.
I resembled a dewy, glazed donut before going to bed, and when I woke up, the glow had stayed. It's hard to notice the difference in my hyperpigmentation after using it just a few times, but I will tell you this: My skin feels soft and hydrated, and I haven't broken out since using it (which happens to me regularly from playing around with so many products). Safe to say, I'm impressed.
Whether you're looking for help to diminish dark spots or just want brighter skin and a healthy glow, look no further than the Dezi Skin Claro Que C Vitamin C Glow Serum. Just be sure to apply sunscreen afterward.
You can purchase a bottle for $65 right now on deziskin.com, but you better hurry because, if it's anything like Perkins's sunglass drop, it's going to sell out fast.
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