All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Imagine going on a fertility journey, having a baby, and launching your own brand in the midst of a pandemic. Sounds stressful, right? Well, that's exactly what beauty YouTuber
Hair is never just hair. It's a direct reflection of you; it gives people a glimpse of who you are before you even open your mouth to speak. That's why coming back from a haircut that's too short or just not what you expected is so damn hard. Take it from Lana Condor. Back in
Drawing on winged liner every day or having a standing appointment with your colorist to dye your hair the same shade of blonde every six weeks is incredibly normal, right? For K-pop stars, having a consistent, signature look is a rarity. They undergo beauty transformations every couple months. Take Sammy from The Rose, for example.
Welcome to Five on Five, where we introduce you to the best and brightest accounts within Instagram's vibrant beauty community. In each edition, beauty reporter Devon Abelman asks five Insta-geniuses to answer five questions that reveal their biggest inspirations, must-have products, and more. Prepare your finger, folks — you'll want to hit that follow button
Before getting her hair braided in late June, model Salem Mitchell had a long, wavy weave. You might have caught her with it in her stunning Savage X Fenty campaign. As many may know, leave-outs, a small section of natural hair that is straightened to help blend the weave, are about as volatile on a
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