A Man Is Suing Burger King Because The Impossible Whopper Isn't Actually Vegan

• A vegan man is suing Burger King over the Impossible Whopper not being truly vegan, due to meat cross-contamination.
• According to the lawsuit, the fast food company cooks the meatless patties on the same grill as the beef burgers.
• The class-action lawsuit cited “false and misleading” advertising that the Whopper was “0% beef.”

A vegan man is suing Burger King over what he calls “false and misleading” advertising around the rollout of its vegan Impossible Whopper. Phillip Williams filed a class-action suit in the U.S. District Court for the Southern District of Florida on Monday, after he purchased and and consumed one of the burgers in Atlanta. He said the fast food restaurant broils the meatless patties on the same grills as the company’s traditional beef burgers, thus “covering the outside of the Impossible Whopper’s meat-free patties with meat by-product,” according to CBS.

He also said there was no signage at Burger King alerting vegans that the Impossible Burger comes into contact with animal by-products through cross-contamination and are therefore not, in fact, vegan.

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As a result, Williams says the fast food chain is violating Florida’s Deceptive and Unfair Trade Practices Act. “Plaintiff, like the other members of the Class, reasonably believed that the Impossible Whopper was in fact ‘0% beef’ and, therefore, did not contain any meat or meat by-products. Plaintiff would not have purchased the Impossible Whopper if he knew that it . . . was coated in meat by-products,” the court documents say, according to Fast Company.

Williams paid a “premium price” for his burger and “suffered monetary damages in the amount that he paid to purchase,” the suit also says, according to CNN. Several other consumers have complained about the cross-contamination online.

However, on its website, Burger King suggests that vegans specify they want their Impossible Whoppers prepared separately from the beef broilers: “For guests looking for a meat-free option, a non-broiler method of preparation is available upon request.”

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